spectacle

Facebook Twitter LinkedIn Google+ We’re excited to tell you about our newest client, Seaton Lin. He rocks. Before making it in Los Angeles, he graduated from the University of Huston and interned with the Houston Film Commission. Seaton is an award-winning filmmaker, accomplished commercial director, and writer with a strong visual aesthetic for storytelling. Based …

Seaton Lin Joins Our Family of ClientsRead More »

  Hollywood Satellite Office You’ve been following our journey for a while now and we wanted you to be one of the first to know that we’ve opened a Hollywood satellite office. Wait. Hold up. Didn’t you once say that you don’t need a Hollywood publicist? We sure did. And we still believe that. It’s important …

Hollywood Satellite OfficeRead More »

two coffee cups w/ logo

Whether you’re one of our clients, you’re thinking about becoming one of our clients, or you’re in an exclusive relationship with another Public Relations firm—here are some things you or your team can do to always be the favorite client.

This is for all of my fellow peers who are interested or who need an internship. My advice is yes, get one, especially in the public relations industry, you’ll definitely need the experience. So here’s a little background info as to how I worked my ass off to get my first internship. It all started …

What Jade Thinks About Internships NowRead More »

Tamaryn SXSW

These past couple weeks our very own Tamaryn was down in Austin, TX at SXSW—the of the biggest interactive, film, and music festivals in the world. While at the festival, #teamSpectacle was representing the West Michigan independent film community, several of our clients including Stage 32, WomenOnCall, and films in development. 

Jordin Sparks NASCAR Daytona 500 National AnthemJordin Sparks getting ready to sign the National Anthem. Photo by AF

DAV Ambassador and a star in God Bless the Broken Road sang the National Anthem for the 59th annual Daytona 500 with the Thunderbirds doing a flyover at the end. NFL Hall of Fame inductee, LaDainian Tomlinson, and another star in God Bless the Broken Road was also an honorary starter at the race.

Lowing Light and Grip StaffLowing Light & Grip Staff. Photo by Dan Irving

Our client—Lowing Light & Grip—recently purchased Deano’s Studios—a sound stage facility where commercials, feature-length films, and corporate television stations are produced. #TeamSpectacle handled the PR for the announcement for what is now the new Lowing Studios.

Spectacle Creative Media Welcomes Stage 32 to Growing Client List


Hopefully, you’re signed up to our newsletter (and if you’re not, get on that will you). But if you’re not you can read December's newsletter here. In it, we talked about how in November we attended the American Film Market in Los Angeles. While we were there, we took the opportunity to further foster our relationship with the amazing team at Stage 32—where some of our previous clients like SetHero and CineScout have been featured. And as you no doubt remember, even our own Tamaryn is now contributing to their blog.

That is why we're thrilled to announce that with this new year, we're welcoming Stage 32 as our newest client! We're excited to advance the mission of Stage 32 because, like us, they're passionate about independent film and helping indie filmmakers get their films made.


Our Client, Schafer Chiropractic, was recently featured in an article on Bustle about bad habits that can affect your neck and back. 

Bustle is a national, online outlet that averages nearly 1.2 million unique visitors per month, according to Cision.

So you can see how this kind of awareness is important for Dr. Schafer and his local, East Grand Rapids practice.

Emily's Herschel Bag on chair

As the newest member of #teamspectacle, I often find myself looking to both Tamaryn and Jade for advice and inspiration on everything from best font style on a press release to the most practical shoe options for an event (Helvetica and wedges, respectively). My ever-evolving mobile office proves no different. Influenced by both co-workers, my backpack boasts elements found in each of their bags, delivered with a flare that is truly reminiscent of my own style and functional preferences.


Stage 32 Logo

Stage 32 is a networking platform dedicated to providing a productive and educational environment for film, TV, and theater creatives—or as we around here say—Facebook that’s exclusively for entertainment professionals. Because of her background in film PR, marketing, and branding, Tamaryn is able to provide Stage 32 and its members with helpful information into the benefits of working with a PR team through all stages of filmmaking.

Wicked Cool Nuts

We’re excited to announce our new client, Wicked Cool Nuts! an L.A. based snack company that offers delicious nutty and dehydrated treats such as assorted nuts, tomato chips, and kale chips—all in a variety of flavors. All of their treats are vegetarian, gluten-free, and made in a home kitchen, permitted by the Los Angeles County Department of Public Health and city of Los Angeles. These snacks make a great gift for any occasion. But they’re especially great for hostess gifts, housewarming gifts, and holiday gifts.

Jade's Mobile Office

We’ve recently covered our very own Tamaryn’s work style and the necessities that accompany her on the go in her mobile office. Today we’re going to dive into my own mobile office and see how I’ve been preparing for ArtPrize On Screen. I’ve been working with Spectacle Creative Media since June and I’ve made many advancements, including in my work style. I mean c’mon, I’ve been learning from the best!

#TeamSpectacle is headed to ArtPrize On Screen this week with the Grand Rapids Film Society. To honor that, our own Tamaryn has compiled some helpful tips on how to create your mobile office. Having a well stocked mobile office can save you time and help shred stress.

PR pros, especially Film PR pros, are required to be professional, be prepared, and be portable. We can go from the office to client meetings, to life on set, to hosting an event any given day. And we’re not the only ones. More people are choosing to work a mobile life. If you’re new to this work style, here’s some ideas to get you started.

Our director, Harold Cronk, hard at work! Our director, Harold Cronk, hard at work!

Back in June, Spectacle welcomed faith-based film “God Bless the Broken Road” as a new client. Initially, we were brought on to do Unit Publicity while they filmed in Manistee including at Berlin Raceway and the iconic Rosie’s Diner.

We are happy to announce that we have been asked to stay on the film project through the movie’s theatrical release, which is slotted for early 2017.

We are looking forward to continuing our relationship with the whole GBTBR crew and to working with the film’s distribution team.

WomenOnCall Logo

womenoncall-still

A round of applause for Spectacle Creative Media’s newest client, WomenOnCall!

Grand Rapids Film Society LogoAt Spectacle, we love films. You’ve probably gotten that vibe from us by now. We also love to see our team members use their talents and skills to better the community. Sometimes this means volunteering or serving on boards and sub-committees. Other times it means helping launch a film society.

The Spectacle family is proud to announce, Owner & Publicist, Tamaryn Tobian’s involvement in the recent launch of The Grand Rapids Film Society. The Grand Rapids Film society is a group dedicated to building a thriving film culture in Grand Rapids by presenting opportunities to appreciate independent, international, and documentary cinema through screenings, unique events, and promotion of the region’s motion picture storytellers.  

superchill gif
Courtesy of Gif Finder

Recently, we’ve been diving into what you should expect of your publicist when they’re on the job. But you may be asking, “What characteristics should I be looking for in a potential PR practitioner before I bring them on my team?”

The needs of every project will vary slightly, and maybe one publicist will have that extra oomph that makes working with them a no-brainer. Here’s a quick hit list of skills you’ll want your publicist to have. Our hope is that this list will help you find the best candidate for your needs.