Introducing Lowing Studios

Lowing Light and Grip StaffLowing Light & Grip Staff. Photo by Dan Irving

Our client—Lowing Light & Grip—recently purchased Deano’s Studios—a sound stage facility where commercials, feature-length films, and corporate television stations are produced. #TeamSpectacle handled the PR for the announcement for what is now the new Lowing Studios.

new year, big announcement

New Year, Big Announcements

Spectacle Creative Media Welcomes Stage 32 to Growing Client List

Hopefully, you’re signed up to our newsletter (and if you’re not, get on that will you). But if you’re not you can read December's newsletter here. In it, we talked about how in November we attended the American Film Market in Los Angeles. While we were there, we took the opportunity to further foster our relationship with the amazing team at Stage 32—where some of our previous clients like SetHero and CineScout have been featured. And as you no doubt remember, even our own Tamaryn is now contributing to their blog.

That is why we're thrilled to announce that with this new year, we're welcoming Stage 32 as our newest client! We're excited to advance the mission of Stage 32 because, like us, they're passionate about independent film and helping indie filmmakers get their films made.

Our local, non-film client lands mention in major online outlet, BUSTLE

Our Client, Schafer Chiropractic, was recently featured in an article on Bustle about bad habits that can affect your neck and back. 

Bustle is a national, online outlet that averages nearly 1.2 million unique visitors per month, according to Cision.

So you can see how this kind of awareness is important for Dr. Schafer and his local, East Grand Rapids practice.

Spectacle WorkSTYLE: What’s in Emily's Mobile Office

Emily's Herschel Bag on chair

As the newest member of #teamspectacle, I often find myself looking to both Tamaryn and Jade for advice and inspiration on everything from best font style on a press release to the most practical shoe options for an event (Helvetica and wedges, respectively). My ever-evolving mobile office proves no different. Influenced by both co-workers, my backpack boasts elements found in each of their bags, delivered with a flare that is truly reminiscent of my own style and functional preferences.

Tamaryn Tobian now contributing to Stage 32

Stage 32 Logo

Stage 32 is a networking platform dedicated to providing a productive and educational environment for film, TV, and theater creatives—or as we around here say—Facebook that’s exclusively for entertainment professionals. Because of her background in film PR, marketing, and branding, Tamaryn is able to provide Stage 32 and its members with helpful information into the benefits of working with a PR team through all stages of filmmaking.

A New Client We're Going NUTS For!

Wicked Cool Nuts

We’re excited to announce our new client, Wicked Cool Nuts! an L.A. based snack company that offers delicious nutty and dehydrated treats such as assorted nuts, tomato chips, and kale chips—all in a variety of flavors. All of their treats are vegetarian, gluten-free, and made in a home kitchen, permitted by the Los Angeles County Department of Public Health and city of Los Angeles. These snacks make a great gift for any occasion. But they’re especially great for hostess gifts, housewarming gifts, and holiday gifts.

Spectacle WorkSTYLE: What's in Jade's Mobile Office

Jade's Mobile Office

We’ve recently covered our very own Tamaryn’s work style and the necessities that accompany her on the go in her mobile office. Today we’re going to dive into my own mobile office and see how I’ve been preparing for ArtPrize On Screen. I’ve been working with Spectacle Creative Media since June and I’ve made many advancements, including in my work style. I mean c’mon, I’ve been learning from the best!

Spectacle workSTYLE: What's in Tamaryn's Mobile Office

#TeamSpectacle is headed to ArtPrize On Screen this week with the Grand Rapids Film Society. To honor that, our own Tamaryn has compiled some helpful tips on how to create your mobile office. Having a well stocked mobile office can save you time and help shred stress.

PR pros, especially Film PR pros, are required to be professional, be prepared, and be portable. We can go from the office to client meetings, to life on set, to hosting an event any given day. And we’re not the only ones. More people are choosing to work a mobile life. If you’re new to this work style, here’s some ideas to get you started.

Client Update: God Bless The Broken Road

Our director, Harold Cronk, hard at work! Our director, Harold Cronk, hard at work!

Back in June, Spectacle welcomed faith-based film “God Bless the Broken Road” as a new client. Initially, we were brought on to do Unit Publicity while they filmed in Manistee including at Berlin Raceway and the iconic Rosie’s Diner.

We are happy to announce that we have been asked to stay on the film project through the movie’s theatrical release, which is slotted for early 2017.

We are looking forward to continuing our relationship with the whole GBTBR crew and to working with the film’s distribution team.

Grand Rapids Film Society Launches With A Spark

Grand Rapids Film Society LogoAt Spectacle, we love films. You’ve probably gotten that vibe from us by now. We also love to see our team members use their talents and skills to better the community. Sometimes this means volunteering or serving on boards and sub-committees. Other times it means helping launch a film society.

The Spectacle family is proud to announce, Owner & Publicist, Tamaryn Tobian’s involvement in the recent launch of The Grand Rapids Film Society. The Grand Rapids Film society is a group dedicated to building a thriving film culture in Grand Rapids by presenting opportunities to appreciate independent, international, and documentary cinema through screenings, unique events, and promotion of the region’s motion picture storytellers.  

5 Things You Should Look For In Your Publicist

superchill gif
Courtesy of Gif Finder

Recently, we’ve been diving into what you should expect of your publicist when they’re on the job. But you may be asking, “What characteristics should I be looking for in a potential PR practitioner before I bring them on my team?”

The needs of every project will vary slightly, and maybe one publicist will have that extra oomph that makes working with them a no-brainer. Here’s a quick hit list of skills you’ll want your publicist to have. Our hope is that this list will help you find the best candidate for your needs.

Spectacle Stories: Why You Should Let Your Publicist Interrogate You

film pr questions

When you first start engaging with a film publicist (especially if you have little to no experience working with one), it may feel a little uncomfortable. Don’t be surprised if the first couple days working alongside your new public relations practitioner are filled with rapid fire, interrogation style questions. For some, these blunt, no-nonsense Q&A sessions can be nerve-racking or even offensive. You might ask yourself, Seriously? You’re asking me what kind of camera I’m using? But it’s important to understand that these questions are all meant to help you and your bottom line.

Why You Don't Need to Hire A Hollywood Publicist

Bucking the misconception


This isn’t the first time that we’ve brought up the publicity biz in the Midwest, and we can say with certainty that it won’t be the last. The thing about this industry is that there’s always this misconception that to succeed, you have to relocate. However, in film publicity, we’ve proven it’s not required.

If you’re making a film that’s budget conscious—and what film isn’t—you don’t need to be looking to the East Coast or West Coast to hire publicity help. You should be turning your gaze to the Midwest, home to a number of talented people working in the entertainment industry. (Yes, you read that right. There’s an industry here.) And trust us, there’s a lot of perks to working with people on the Freshwater Coast. We put together a quick list of reasons why you should look to us for publicity help versus a metropolis firm.

Spectacle Stories: Why You Should Hire a Publicist in Pre-Production

Bringing in a publicist in pre-production is crucial to the success of your film.

Think of your publicist as your film’s defender. They are responsible for keeping the information of your film—its story, cast, crew, and potential drama—under wraps until you’re ready to pull the trigger. That being said, it floors us that some films are still leaving a publicist out of the picture. Let’s just get this out there: You should be bringing in a publicist in pre-production. Now let’s dive into why.